Mplus is acquiring Conectart and Valoris, leading CX providers in Czech Republic and Romania

Apr 15, 2025
News
  • Mplus, the BPTO vertical of the BOSQAR INVEST group, is consolidating its market position in Central and Eastern Europe through the acquisitions of BPO companies Conectart in the Czech Republic and Valoris in Romania.
  • The acquisition of Conectart includes the purchase of a stake of over 96%, with the remaining equity held by Conectart's management. The transaction was completed and closed on April 15th.
  • At the same time, Mplus executed the acquisition agreement for Valoris in a deal for the purchase of a 100% stake currently held by two individual shareholders.

Photo: Mplus

Zagreb, Croatia, April 15th, 2025 - Mplus, the BPTO vertical of the BOSQAR INVEST group (BOSQAR d.d. – ZSE: BSQR), is consolidating its market position in Central and Eastern Europe through the acquisitions of BPO companies Conectart in the Czech Republic and Valoris in Romania.

These transactions, involving two companies with a combined enterprise value of EUR 14 million, will expand Mplus's operational presence and strengthen its strategic position across several key markets.

The acquisition of Conectart includes the purchase of a stake of over 96%, with the remaining equity held by Conectart's management. The transaction was completed and closed on April 15th.

At the same time, Mplus executed the acquisition agreement for Valoris in a deal for the purchase of a 100% stake currently held by two individual shareholders. The execution of this transaction is being finalized pending regulatory approval.

"These acquisitions mark a significant step in our expansion strategy and underline our commitment to strengthening Mplus's leading market position and service offerings in Central and Eastern Europe," said Tomislav Glavaš, CEO of Mplus and Member of the Management Board of BOSQAR d.d.

"Pending the finalization of integration of Conectart and Valoris, we will not only diversify our capabilities but also accelerate entry into new markets, enabling the deployment of Mplus's advanced technologies and generating substantial value for our stakeholders," Glavaš added.

Conectart: Boosting Mplus's market delivery capabilities in CEE

Conectart is the BPO market leader in the Czech Republic, providing services across 22 locations in Slovakia, Poland, and the Czech Republic. With 1200 full-time employees, it reported revenues of EUR 23 million in 2024.

Genesis Capital, the former owner of Conectart, expressed its confidence in the transition.

"We acquired Conectart as an established business with significant growth potential, both organically and through acquisitions. Despite a series of external challenges, we managed to grow the business, strengthen its domestic position via the acquisition of Atoda, and expand internationally to Slovakia a Poland. Together with the management team, we built a solid platform for future development. We are confident that Mplus is the right partner to continue this journey," said Martin Viliš, Partner at Genesis Capital.

This acquisition helps us complete our operations framework in the Czech and Slovak markets with Mplus Slovakia, providing strong synergies and a platform to roll out Mplus's cutting-edge technologies, as we look to enter the fast-growing Polish market.

The expansion also increases Mplus's capability to meet existing BPO demand in multiple high-demand markets.

Valoris: A sytrategically important location for EU nearshore expansion

Founded in 2006, Valoris has established a strong presence in Romania, featuring a multilingual platform supporting over 55 projects across 12 industries. The company's finances are robust, with revenues of EUR 7.3 million backed by 550 full-time employees.

"The sale of Valoris represents a strategic opportunity for continued growth and success. It has been a privilege to lead this business, and I am confident that the new owners will carry forward the values and commitment to excellence," said Cristina Man, founder of Valoris.

The acquisition of Valoris reinforces Mplus's footprint in important EU geographies and enhances its multichannel service offerings with multiple joint delivery projects that already exist and are now being optimized for performance in a single organization.

The experienced local team and HR strengths of Valoris are expected to significantly enhance Mplus's operational capabilities in Romania, a key site for the group's near shore strategy.

Download as a document

About BOSQAR INVEST:

BOSQAR INVEST (BOSQAR d.d., together with its subsidiaries) is a European leader that operates in the industries of business process and technology outsourcing, information technology, employment services (HR), eCommerce, and Food.

With an innovative business model, BOSQAR INVEST accelerated its expansion on the market with intensive organic growth and an M&A platform. Through its buy-and-build strategy, it has acquired 84 companies since 2016. BOSQAR INVEST is focused on improving the profitability and operations of each of its acquired companies through its standardized operational models that result in significant organic growth of all companies inside the Group and the Group itself.

Today, BOSQAR INVEST operates through several business verticals: the BPTO business vertical (brand: Mplus), the HR business vertical (brands: Manpower and Workplace), and the Food business vertical (brand: Future Food). All business verticals are focused on shareholder value creation through a commitment to best practices in digitalization, structured key accounts management programs, rigorous financial stability and focus on results, and strong and dedicated management teams.

In its ownership structure, BOSQAR INVEST brings together pension funds, institutional investors, international private equity funds, development institutions, and private investors. The BOSQAR INVEST business community consists of over 15,000 employees, and the group’s companies operate from 20 countries around the world.

About Mplus:

Mplus is a European leader in business process and technology outsourcing (BPTO). It operates as part of the BOSQAR INVEST group, serving as its BPTO vertical, which includes the parent company, M Plus Croatia d.o.o, along with its subsidiaries.

Mplus successfully integrates the dynamic industries of contact centers, information technology, and employment services to address global challenges in customer support. Through its innovative business model, Mplus has built a diverse portfolio of clients, including leading European and global telecommunications, financial, technology, energy, logistics, and consumer goods companies.

With operational centers across 42 sites in 13 countries, the Mplus community comprises over 12,800 employees who deliver top-notch customer experiences in over 32 languages. In addition to its presence in Croatia, Mplus operates in markets including Bosnia and Herzegovina, Georgia, Germany, Hungary, Romania, Serbia, Slovakia, Slovenia, Spain, Turkey, the UK, and the USA.

Mplus has an in-house technology division, which brings together the tech companies within the BPTO group. Their wide range of products, services, and consulting solutions is carefully designed to transform how companies interact with their customers and manage their processes, offering cutting-edge AI tools to enhance customer experience, optimize operations, and embrace digital transformation.

.blog-content img { width: 100%; min-width: 100%; max-width: none; /* Ensures the image can scale up */ height: auto; display: block; /* Ensures no inline spacing issues */ }